Recently Sadak 2 trailer starred by Sanjay Dutt, Pooja Bhatt & Alia Bhatt, produced by Mahesh Bhatt and Mekesh Bhatt made History of becoming the most DISLIKED trailer on YouTube. Ever since its release it’s said that people are making a aggressive campaign to rate low and dislike it.
People are making up to boycott the entire movie as well. If it will be the trend, then I doubt if Disney Hotstar will stream its release fearing that people may go into a “Uninstall Hotstar” spree. kahni log “Uninstal Hotstar” spree mein na aa jaye. 😜😜😜
I don’t really find myself in those millions of people who does Uninstall, Dislike, Unfollow, Rate it low….etc. I never did these for anything. But it cannot be ignored that there is a huge mass across the country who use this as a weapon to “hit the spot where it hurts most.”
We have seen how uninstalling has affected many apps and companies in the past.
History witnessed how Snapdeal had to bear the brunt just having SNAP in its name. Indians enraged by Snapchat CEO Evan Speigel’s ostensible comment that India is poor, uninstalled the Snapdeal app and gave it poor ratings on app stores mistaking Snapdeal for Snapchat. The poor Indian e-commerce portal Snapdeal had to withstand the brunt of having “SNAP” in its name.
In Recently past Tiktok was nearly destroyed because of people rating it 1, writing bad reviews and uninstalling it.
Not only apps but also Movies suffered like anything when they happened to enrage the public anger. We have seen how Deepika Padikon starred Chhapak suffered a bad flop (I say it’s bad flop & not just flop) for her “Misadventures trip to JNU” in a time when nobody should have gone there. On the other hand we also have seen how late actor Sushant Singh Rajput’s last movie “Dil Bechara” made records….of being the highest rated movie
The list will be a long one….if I am willing to write a thesis. However, I want to bring the focus to the key point here.
In all the above incidents what is the common thing?
The common thing is emotion or sentiment of people.
At present, the environment is very different and so also the moods of the people. The untimely demise of late Actor Sushant Singh Rajput touched the millions of people across the nation. It has brought out the scandalous debate of NEPOTISM in Bollywood into the prime focus. Let’s no discuss the series of event after the murder of Sushant Singh Rajput. But people are hurt, wounded and their sentiments are maimed.
The public sentiment has been hurt by all these happenings in the last couple of months. The public is angry now and not in a mood to take anything or everything Public abhi kuchh bhi sunke yah dekh ke nahi legi.
With Sushant’s sudden and unfortunate demise, many established norms in Bollywood has started dismantling. Not only Bollywood but also in other speres it’s going to impact the unwanted norms. We may say it as a Waterloo, water gate or whatever, it’s that moment of the time when it takes a turn.
I remember a dialogue from a Salman Khan starred movie Jai Ho.
“Aam admi sota hua sher hai, ungli mat kar, jag gaya to chir phad dega” Public is a Sleeping Lion. Do not disturb it, else if it is wakened up it would tear you up.
I feel now the Sleeping Lion has really awakened. So, don’t test their patience and messed up with the sentiment of public. Hila ke rakh denge. no one have ever sustained the public anger. HERO bhi public banata hai, ZERO bhi yehi banadenge….
Lobby, groupism, favouritism, nepotism etc exist everywhere. But when it crosses the limit, it really hits the sentiment of the people.
It is better to correct things….err…It is high time to rectify the things or else public will just destroy it…
I always say a new kind of generation evolving with a very different attitude to everything….and I really feel this.
Earlier People used to think “What to us…Hume Kya?” But now RIP To “hame kya” type of thought!!
Picture courtesy – Twitter Sadak 2 Trailer Sadak 2 Trailer